"FEED ME! GRAVEL!"
-MalcomMalcolm is the King of Love, lord of the The Love Cult, and the secondary antagonist in Don't Hug Me I'm Scared 3. He is worshipped by Shrignold and his friends, and is fed gravel. In the credits, he is set on fire with a jerry can from the Kickstarter Videos.
- When he is set on fire during the credits, a gas canister with Money Man's symbol on it can be seen to the right.
- A mini statue of him is seen in Episode 4.